Y1
HOCKEY
Since 2021 I have been the stick designer for Y1 Hockey. Each year they base their stick designs on a new theme representing events or goals that they are achieving.
2024-2025
The Paris Olympics
The summer of 2024 hosts the largest sporting event in the world, The Olympics. It only made sense that Y1 utilize the opportuinity to create a range focusing on the host city, Paris.
Y1 thought it was very important to incorportate an aspect of community since the ideals of the Olympics are to bring countires and communities together.
With this in mind, I created a design of the Effiel tower using Parisian street art as inspiration and the ability to create the full picture when two sticks are placed together to represent ‘togetherness’.
2023-2024
Ghana
Y1 is on a mission to ‘grow the game’ and encourge hockey to be played around the world. This range was inspired by their trip to Ghana to provide equipment and donations for the sport to be played there.
This was and currently still is my favourtie collection that I have created for the brand. I thoroughly enjoyed researching African symbols, designs and patterns that are rooted deep within the continent’s culture to create a fun and exciting range.
2022-2023
Carbon Neutral
This was the year that Y1 worked hard to become the only hockey brand that is carbon neutral. They ensured that all of their sticks were created sustainably, partnering with ‘carbon jacked’ to do so.
This meant that the theme for the year encompassed the envrionment and sustainability.
To represent this I based a different biome around each of their stick options. This included Coral Reefs, Open Ocean, Deserts, Alpine, Tropics and the Artic.
